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    <loc>https://www.monarchcoffee.com/monarch-journal/celebrating-kona-coffee-the-legacy-and-impact-of-the-kona-coffee-cultural-festival</loc>
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    <loc>https://www.monarchcoffee.com/monarch-journal/exploring-the-hydro-honey-process-a-new-frontier-in-coffee-flavor</loc>
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    <lastmod>2024-11-27</lastmod>
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      <image:title>Monarch Journal - Exploring the Hydro Honey Process: A New Frontier in Coffee Flavor - Make it stand out</image:title>
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    <loc>https://www.monarchcoffee.com/monarch-journal/2024-kona-coffee-festival-highlights-monarch-coffees-award-winning-moment-and-celebrating-konas-legacy</loc>
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      <image:title>Monarch Journal - 2024 Kona Coffee Festival Highlights: Monarch Coffee’s Award-Winning Moment and Celebrating Kona’s Legacy - Make it stand out</image:title>
      <image:caption>Flashback to our first Kona Coffee Festival entry. Our #1 tour guide was just a little guy. The farm has offered such an incredible space for him to grow.</image:caption>
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      <image:title>Monarch Journal - 2024 Kona Coffee Festival Highlights: Monarch Coffee’s Award-Winning Moment and Celebrating Kona’s Legacy - Make it stand out</image:title>
      <image:caption>2018 Barista throwdown at Kona Coffee and Tea</image:caption>
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      <image:title>Monarch Journal - 2024 Kona Coffee Festival Highlights: Monarch Coffee’s Award-Winning Moment and Celebrating Kona’s Legacy - Make it stand out</image:title>
      <image:caption>Sal, Abby, and Greg accepting an award at the 2023 festival.</image:caption>
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      <image:title>Monarch Journal - 2024 Kona Coffee Festival Highlights: Monarch Coffee’s Award-Winning Moment and Celebrating Kona’s Legacy - Make it stand out</image:title>
      <image:caption>The cupping team at Monarch after selecting the entry for the 2023 competition.</image:caption>
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    <loc>https://www.monarchcoffee.com/monarch-journal/q-processor-level-2-course-master-coffee-processing</loc>
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    <priority>0.5</priority>
    <lastmod>2024-10-08</lastmod>
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      <image:title>Monarch Journal - Mastering Coffee Processing: Why the Q Processor Level 2 Course is Essential for Coffee Professionals and Enthusiasts - Make it stand out</image:title>
      <image:caption>Students from our 2023 Course measuring the BRIX in coffee cherry fruit.</image:caption>
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    <loc>https://www.monarchcoffee.com/monarch-journal/cold-brew-iced-coffee-creations</loc>
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    <priority>0.5</priority>
    <lastmod>2024-09-17</lastmod>
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      <image:title>Monarch Journal - Rediscovering the Joy of Cold Coffee Creations on the Farm - Make it stand out</image:title>
      <image:caption>Cold brew with vanilla almond simple syrup using Monarch Coffee Hapa roast. It’s a sweet, aromatic blend that elevates any cold coffee drink into something extraordinary</image:caption>
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      <image:title>Monarch Journal - Rediscovering the Joy of Cold Coffee Creations on the Farm - Make it stand out</image:title>
      <image:caption>Susy prepares vanilla beans from Hawaii for vanilla extract and simple syrup.</image:caption>
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    <loc>https://www.monarchcoffee.com/monarch-journal/unlock-the-secrets-of-coffee-business-success-with-monarch-coffees-exclusive-workshop</loc>
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    <lastmod>2024-05-23</lastmod>
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      <image:title>Monarch Journal - Unlock the Secrets of Coffee Business Success with Monarch Coffee’s Exclusive Workshop - Make it stand out</image:title>
      <image:caption>Marcus Young: Executive Vice President Good Boy Bob Coffee Roaster, Independent Quality Advisor, Operations, and Market Access Consultant</image:caption>
    </image:image>
    <image:image>
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      <image:title>Monarch Journal - Unlock the Secrets of Coffee Business Success with Monarch Coffee’s Exclusive Workshop - Make it stand out</image:title>
      <image:caption>Abby Munoz: Director of Operations-Monarch Coffee Farm, Q Processor, Q Grader, and Guest Experience Expert.</image:caption>
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    <loc>https://www.monarchcoffee.com/monarch-journal/kona-coffee-blooms-catching-the-fragrant-snow</loc>
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    <priority>0.5</priority>
    <lastmod>2024-03-08</lastmod>
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      <image:title>Monarch Journal - Kona Coffee Blooms: Catching the Fragrant Snow! - Make it stand out</image:title>
      <image:caption>Flowering Gesha Coffee trees nestled under the massive Mango Tree at Monarch Coffee Farm</image:caption>
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      <image:title>Monarch Journal - Kona Coffee Blooms: Catching the Fragrant Snow! - Make it stand out</image:title>
      <image:caption>Bees pollinating the beautiful fragrant white coffee blossom flowers on the coffee plant.</image:caption>
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      <image:title>Monarch Journal - Kona Coffee Blooms: Catching the Fragrant Snow! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.monarchcoffee.com/monarch-journal/bidding-farewell-to-our-incredible-2023-2024-harvest-interns</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-23</lastmod>
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      <image:title>Monarch Journal - Bidding Farewell to Our Incredible 2023-2024 Harvest Interns! - CALLING ALL COFFEE ENTHUSIASTS</image:title>
      <image:caption>Applications for our 2024-2025 Harvest Internship Program are now open!</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a7b9dd4275d0c170378ea/5ba01c97-630f-427e-80b5-1e9267b2e2f1/IMG_7300.jpeg</image:loc>
      <image:title>Monarch Journal - Bidding Farewell to Our Incredible 2023-2024 Harvest Interns! - Make it stand out</image:title>
      <image:caption>Sal teaching Larisa how to mill parchment coffee.</image:caption>
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    <loc>https://www.monarchcoffee.com/monarch-journal/rock-your-world-with-monarch-coffee-farms-rockstar-roaster-box-part-2-pre-order-now</loc>
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    <lastmod>2024-05-23</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a7b9dd4275d0c170378ea/ff9578c8-3d05-45db-af75-ad0a2e6d81b3/Rockstar+Roaster+Box.png</image:loc>
      <image:title>Monarch Journal - Rock Your World with Monarch Coffee Farm's Rockstar Roaster Box (Part 2): Pre-Order Now! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a7b9dd4275d0c170378ea/e3ce6860-9685-4c10-9b6b-f2c564be03e7/DSC02549.jpg</image:loc>
      <image:title>Monarch Journal - Rock Your World with Monarch Coffee Farm's Rockstar Roaster Box (Part 2): Pre-Order Now! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a7b9dd4275d0c170378ea/1698463106141-YH38SRX6325IR27NDDSD/rockstar+roaster+and+producer.jpeg</image:loc>
      <image:title>Monarch Journal - Rock Your World with Monarch Coffee Farm's Rockstar Roaster Box (Part 2): Pre-Order Now! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.monarchcoffee.com/monarch-journal/hapa-coffee</loc>
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    <lastmod>2024-05-23</lastmod>
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      <image:title>Monarch Journal - Hapa Coffee - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Monarch Journal - Hapa Coffee - Make it stand out</image:title>
      <image:caption>Available in 8oz &amp; 16oz bags and is offered as a monthly coffee club subscription</image:caption>
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      <image:title>Monarch Journal - Hapa Coffee - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.monarchcoffee.com/monarch-journal/monarch-coffee-farms-rockstar-roaster-box</loc>
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    <priority>0.5</priority>
    <lastmod>2024-05-23</lastmod>
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      <image:title>Monarch Journal - Rock Your World with Monarch Coffee Farm's Rockstar Roaster Box: Unveiling the Collaboration - Make it stand out</image:title>
      <image:caption>Rockstar Roaster, Mark Michaelson, educator for The San Franciscan Roaster Company</image:caption>
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    <image:image>
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      <image:title>Monarch Journal - Rock Your World with Monarch Coffee Farm's Rockstar Roaster Box: Unveiling the Collaboration - Make it stand out</image:title>
      <image:caption>Monarch Coffee Ohana, walking the Gesha Coffee Orchard</image:caption>
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    <loc>https://www.monarchcoffee.com/monarch-journal/farm-hand-kona-coffee</loc>
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    <priority>0.5</priority>
    <lastmod>2024-02-21</lastmod>
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      <image:title>Monarch Journal - Talk Story on Farm Hand Coffee - Make it stand out</image:title>
      <image:caption>Founder, Greg Stille, moving coffee cherry with Farm Hand tractor during harvest.</image:caption>
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      <image:title>Monarch Journal - Talk Story on Farm Hand Coffee - Make it stand out</image:title>
      <image:caption>Roasted Bag of Full City Farm Hand Coffee in the coffee orchard.</image:caption>
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    <loc>https://www.monarchcoffee.com/monarch-journal/the-majestic-pacamara-a-unique-experience-for-the-specialty-coffee-industry</loc>
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    <priority>0.5</priority>
    <lastmod>2024-05-23</lastmod>
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      <image:title>Monarch Journal - The Majestic Pacamara: A Unique Experience for the Specialty Coffee Industry - Make it stand out</image:title>
      <image:caption>Unripe coffee fruit growing on coffee tree</image:caption>
    </image:image>
    <image:image>
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      <image:title>Monarch Journal - The Majestic Pacamara: A Unique Experience for the Specialty Coffee Industry - Make it stand out</image:title>
      <image:caption>Pacamara coffee brewed as a pour over using a Chemex brewer.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Monarch Journal - The Majestic Pacamara: A Unique Experience for the Specialty Coffee Industry - Make it stand out</image:title>
      <image:caption>Pacamara Coffee, grown and roasted at Monarch Coffee farm, being dried in whole fruit.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.monarchcoffee.com/monarch-journal/happy-camper</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-23</lastmod>
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      <image:title>Monarch Journal - Happy Camper Tips - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Monarch Journal - Happy Camper Tips - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a7b9dd4275d0c170378ea/b3f70187-e73a-4999-bd16-0ca5a00defaa/5A5E4DA4-9B10-4109-B5F2-B8F94D43EDEC.jpeg</image:loc>
      <image:title>Monarch Journal - Happy Camper Tips - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Monarch Journal - Happy Camper Tips - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a7b9dd4275d0c170378ea/1652944038551-C1NXCV53O5WI27MR2858/unsplash-image-7Z7FAe4_i_U.jpg</image:loc>
      <image:title>Monarch Journal - Happy Camper Tips - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.monarchcoffee.com/monarch-journal/what-is-fresh-coffee</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-23</lastmod>
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      <image:title>Monarch Journal - What is fresh coffee? - Make it stand out</image:title>
      <image:caption>Coffee freshness: COFFEE TYPE BEST TO DRINK BY WHOLE BEAN 30 DAYS GROUND 14 DAYS</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.monarchcoffee.com/monarch-journal/susys-corner-hot-buttered-rum</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a7b9dd4275d0c170378ea/e83cca72-0dc4-49f5-9d07-3d1915614f1e/D2BB7477-361B-4174-9B14-6996E8F85EF9.jpg</image:loc>
      <image:title>Monarch Journal - Susy’s Corner: Hot Buttered Rum - Make it stand out</image:title>
      <image:caption>Mom’s Hot Buttered Rum Recipe</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.monarchcoffee.com/monarch-journal/ml2w2qcaenfrd8xxxiedv5p85p35qo</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a7b9dd4275d0c170378ea/1668700546519-21G7ETEV89FA24T7NROQ/unsplash-image-2AWQLHn7VLI.jpg</image:loc>
      <image:title>Monarch Journal - How to Grind Coffee - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.monarchcoffee.com/monarch-journal/our-sweet-side</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a7b9dd4275d0c170378ea/1666278413323-IFF1MV5NBHQP5O0JG761/GettyImages-1195023281.jpg</image:loc>
      <image:title>Monarch Journal - Our Sweet Side - Make it stand out</image:title>
      <image:caption>A fleshy vine with aerial roots, vanilla likes to climb and in nature, reaches into the canopy of trees. Flowers are pale, yellowish green, and last about a day.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a7b9dd4275d0c170378ea/1666278760898-EPJXZJYESC26M3TMDED1/MCF1-950.jpg</image:loc>
      <image:title>Monarch Journal - Our Sweet Side</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a7b9dd4275d0c170378ea/1666278732276-X71EACPSEU69YC3TWEC7/MCF1-964.jpg</image:loc>
      <image:title>Monarch Journal - Our Sweet Side</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a7b9dd4275d0c170378ea/1666278834811-BULUA5VMEYZ7PKZJ2U5R/MCF1-945.jpg</image:loc>
      <image:title>Monarch Journal - Our Sweet Side</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.monarchcoffee.com/monarch-journal/fall-cold-brews</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-10-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a7b9dd4275d0c170378ea/dcaa9b38-e8c5-4004-b0a6-316ea1f483d1/Pop+Buzz.png</image:loc>
      <image:title>Monarch Journal - Fall Cold Brews - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.monarchcoffee.com/monarch-journal/coffee-processing-methods</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a7b9dd4275d0c170378ea/14da04a5-16ed-42f1-a8de-c88349614ca9/MCF1-1114.jpg</image:loc>
      <image:title>Monarch Journal - Coffee Processing Methods - Make it stand out</image:title>
      <image:caption>Natural Coffee</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a7b9dd4275d0c170378ea/4ac6a269-738c-41e0-af77-32282c60a96b/MCF1-1188.jpg</image:loc>
      <image:title>Monarch Journal - Coffee Processing Methods - Make it stand out</image:title>
      <image:caption>Washed Coffee</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a7b9dd4275d0c170378ea/1643921764958-PP1YMTMV6V303APIJEEW/0DFAD9D8-0397-4B92-BD0E-339B38381F29.jpeg</image:loc>
      <image:title>Monarch Journal - Coffee Processing Methods - Make it stand out</image:title>
      <image:caption>Honey Process</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a7b9dd4275d0c170378ea/1659827783041-KQWLWEK93YCIQ26MGCGZ/MCF1-774.jpg</image:loc>
      <image:title>Monarch Journal - Coffee Processing Methods - Make it stand out</image:title>
      <image:caption>Each method greatly changes the flavor of the final coffee</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.monarchcoffee.com/monarch-journal/international-coffee-day</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-17</lastmod>
  </url>
  <url>
    <loc>https://www.monarchcoffee.com/monarch-journal/kona-coffee-harvest-season</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a7b9dd4275d0c170378ea/1660793490220-AA3MQ31IHOPTHGQNSVZ5/unsplash-image-0-SWia-_xjA.jpg</image:loc>
      <image:title>Monarch Journal - Kona Coffee Harvest Season</image:title>
      <image:caption>In the specialty coffee industry, quality is key. Aside from plant and soil health, maintaining the highest quality of the coffee bean starts with only fully ripe cherry being picked. If we are going to be competitive in the specialty coffee industry, it is paramount that Monarch Coffee Farm continues to strive for excellence by continuing to selectively harvesting our coffee trees by hand. To get the best quality we must grow the best quality and only hand-pick premium ripe coffee. This ensures we are starting with cherries that are as good as they can possibly be. We avoid selecting immature, overripe, and raisin (which are cherries that dried on the tree) which are of inferior quality.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a7b9dd4275d0c170378ea/a64f5e13-3f1e-4d8d-b861-4d71be828ab9/IMG_0709.jpeg</image:loc>
      <image:title>Monarch Journal - Kona Coffee Harvest Season</image:title>
      <image:caption>When the coffee cherry has matured, we know it is fully ripe and ready for picking when it is glossy and red in color.  This is after the cherry has turned from green to slightly red and then into its fully ripe color. We can also test the fruit’s readiness to harvest if the seeds (the bean inside the coffee cherry) can be squeezed out by hand.  If the fruit is hard and the seed cannot be squeezed out, it is unripe and not ready to be harvested.  Here on our coffee farm, the coffee harvest season usually starts with fruit ripening in August and runs into late December with late September to early November being our busiest time.  Coffee fruit on a tree does not mature all at once.  It is cyclical just like our flowering season. Therefore we can expect 6-8 rounds of picking in any one season with 10-14 days in between each picking. At the peak of harvest, our picking crew gathers between 400-600 pounds of coffee per day.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.monarchcoffee.com/monarch-journal/sunday-slow-sip</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a7b9dd4275d0c170378ea/8af7a4b8-b555-40ce-a2d7-6e20bbba1209/IMG_0039.JPG</image:loc>
      <image:title>Monarch Journal - Sunday Slow Sip - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a7b9dd4275d0c170378ea/728a83e0-e516-482d-b16d-a04e0009683a/480E43E4-ACEE-49EE-8BB4-EBEED4D0AFF5.jpeg</image:loc>
      <image:title>Monarch Journal - Sunday Slow Sip - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a7b9dd4275d0c170378ea/e812bc38-76ac-46e0-b701-377174f3978a/063A473B-3B01-4E2F-9CE6-36B0A840E2E0.jpeg</image:loc>
      <image:title>Monarch Journal - Sunday Slow Sip - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.monarchcoffee.com/monarch-journal/iced-coffee-vs-cold-brew</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a7b9dd4275d0c170378ea/1609193815782-DWBUQ0B9257048KB4BTK/shutterstock_407173120.jpg</image:loc>
      <image:title>Monarch Journal - Iced Coffee vs. Cold Brew - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a7b9dd4275d0c170378ea/1654784244071-9MQTQRGTAUPKMECRVQZN/GettyImages-926629052.jpg</image:loc>
      <image:title>Monarch Journal - Iced Coffee vs. Cold Brew - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.monarchcoffee.com/monarch-journal/pour-over-using-chemex</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a7b9dd4275d0c170378ea/1616182403416-MKVX53HHO6XJ5MZU1CIZ/Photo+Sep+07%2C+2+44+38+PM+%281%29+%281%29.jpg</image:loc>
      <image:title>Monarch Journal - Pour-Over Using Chemex - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.monarchcoffee.com/monarch-journal/mothers-day-gift-guide-2022</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a7b9dd4275d0c170378ea/1608332872801-LP2D661BXYMGJ4SEVKGR/Screen+Shot+2020-12-18+at+1.01.00+PM.png</image:loc>
      <image:title>Monarch Journal - Mothers Day Gift Guide 2022 - No Coffee No Talkie</image:title>
      <image:caption>In our house we have a rule, no talking until we have had our coffee so naturally we had to put it on a shirt.  I think you all liked it because we sold out last year.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a7b9dd4275d0c170378ea/6f73025a-f142-4550-9a56-b09e7c4ba297/Lonely+palms+calendar.jpg</image:loc>
      <image:title>Monarch Journal - Mothers Day Gift Guide 2022 - Silk Screened Calendar</image:title>
      <image:caption>Created by our friends at Lonely Palm Ranch in California, this beautiful 13 page 2023 hand silk screened calendar is on the top of my wish list. Each page is an individual work of art - a true labor of love.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a7b9dd4275d0c170378ea/559cbbd5-6ba4-4ed2-8e61-1e007e2ebc1a/5D5B6930-6B95-4BC9-9DCA-5523E6AF5282.jpg</image:loc>
      <image:title>Monarch Journal - Mothers Day Gift Guide 2022 - Flavors of Hawaii Chocolate Bars</image:title>
      <image:caption>A collection of flavors inspired by the Hawaiian Islands showcased with artwork from local artist Punky Aloha. The packaging is so beautiful. The Liliko’i bar is my personal favortie.  It is delicious with our Monarch Estate Gesha.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a7b9dd4275d0c170378ea/0f4eccb8-9ff2-4d3d-a3e7-10ecb6eb0ff0/IMG_1112ff.jpg</image:loc>
      <image:title>Monarch Journal - Mothers Day Gift Guide 2022 - Lentil Crunchers</image:title>
      <image:caption>Your new favorite snack. From our friends at Farver Farms. They’re savory &amp; salty, you can eat them right out of the bag or add them to salads, soups, or as toppers for your favorite appetizers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a7b9dd4275d0c170378ea/1616182403416-MKVX53HHO6XJ5MZU1CIZ/Photo+Sep+07%2C+2+44+38+PM+%281%29+%281%29.jpg</image:loc>
      <image:title>Monarch Journal - Mothers Day Gift Guide 2022 - Farm Experience</image:title>
      <image:caption>A farm or garden tour would be an experience I would enjoy. Check out the virtual coffee tasting experiences on the farm.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a7b9dd4275d0c170378ea/49e80517-de99-418b-b15b-51e0e0f913d9/IMG_9588.jpg</image:loc>
      <image:title>Monarch Journal - Mothers Day Gift Guide 2022 - Classic 100% Kona Coffee</image:title>
      <image:caption>How could she not love our classic ‘Õpio Kona coffee?  The perfect well balanced coffee for all coffee lovers. It’s 100% Kona Coffee, like all of our coffees and a go-to classic Kona.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.monarchcoffee.com/monarch-journal/hawaii-coffee-farm-life</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a7b9dd4275d0c170378ea/924293a2-27cd-4960-9eec-506cd8e79d19/1ABC9ECE-E216-47B2-9135-52DC6E5FED38.jpeg</image:loc>
      <image:title>Monarch Journal - A Must Try</image:title>
      <image:caption>Moe and Joshua hunting for easter eggs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a7b9dd4275d0c170378ea/5bdf18be-a2a5-4854-811b-bb9005e3b09e/D3C27E70-1002-4FBC-B544-4E6D97354736.jpeg</image:loc>
      <image:title>Monarch Journal - A Must Try</image:title>
      <image:caption>I have no idea how it came to be that I started baking them…as I wasn’t really a baker. But when IG food blogger, Tieghan Gerard from Half Baked Harvest entered my life…I started making all the HBH things. The first dish was a Hawaiian Shrimp Truck inspired dish served with coconut rice and we were hooked. Anyway back to the rolls. A few years ago around Thanksgiving, she shared a recipe for Salted Honey Butter Parker House Rolls. They were soft, sweet, and buttery. I had to give them a try. They were a hit. We felt like they kicked up the WOW factor in our holiday meal and are now a staple for “special occasion” requests…just like cinnamon rolls are for birthdays in our house.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a7b9dd4275d0c170378ea/17ee395c-fbcc-4dcd-a60e-8d890ca588af/A000F7EB-27D5-4D91-925F-7305616C6399.jpeg</image:loc>
      <image:title>Monarch Journal - A Must Try</image:title>
      <image:caption>With Mother’s Day right around the corner, Susy asked that I shared the recipe with you all. It is such a gift to be able to make things with our hands that creates community and gives us something to share with others. Let us know if you give them a try…and be sure to save yourself one with a little extra honey butter to go with your coffee for the next morning. A hui hou- until we meet again! Abby</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.monarchcoffee.com/monarch-journal/monarch-coffee-camp-origin-experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a7b9dd4275d0c170378ea/1650348335854-0QZSJUHI5SSEJ9A1UKM6/unsplash-image-sn87TQ_o7zs.jpg</image:loc>
      <image:title>Monarch Journal - Monarch Coffee Camp - Make it stand out</image:title>
      <image:caption>Coffee Cherry fruit in various ripening phases on the coffee tree.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.monarchcoffee.com/monarch-journal/monarch-coffee-harvest-gesha-award-winning</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a7b9dd4275d0c170378ea/eb86b647-cfeb-4d9f-938a-19acf1293cca/F407036F-A97E-40A2-9E91-8AC9F1514F71.jpg</image:loc>
      <image:title>Monarch Journal - Fruits of our Labor - Make it stand out</image:title>
      <image:caption>Monarch Estate Hawaiian Gesha coffee cherry flowering.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a7b9dd4275d0c170378ea/728ba90d-2c87-4edf-960b-e496d6e23225/08618325-3C2A-4E87-AB66-974AB567F429.jpeg</image:loc>
      <image:title>Monarch Journal - Fruits of our Labor - Make it stand out</image:title>
      <image:caption>Whole fruit maceration, Monarch Estate Gesha and Pacamara on raised drying beds.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a7b9dd4275d0c170378ea/1643921493132-PLUZO1H8GECV8QFN16K5/0DFAD9D8-0397-4B92-BD0E-339B38381F29.jpeg</image:loc>
      <image:title>Monarch Journal - Fruits of our Labor - Make it stand out</image:title>
      <image:caption>Monarch Estate Gesha, honey process.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.monarchcoffee.com/monarch-journal/orchids-monarch-coffee-farm</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a7b9dd4275d0c170378ea/399d8fb6-a7a8-4f61-8f7e-adabc1136f91/B7D48904-FF22-443A-822E-29A4C13D92F7.jpg</image:loc>
      <image:title>Monarch Journal - Orchids at Monarch Coffee Farm - Make it stand out</image:title>
      <image:caption>Beautiful orchid found the perfect medium to grow - a dead tree fern</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a7b9dd4275d0c170378ea/e098072b-893e-449d-8c90-f906909fcbcd/IMG_6802.jpg</image:loc>
      <image:title>Monarch Journal - Orchids at Monarch Coffee Farm - Make it stand out</image:title>
      <image:caption>This bright beauty found its place on the rock wall neighboring the butterfly breakfast garden.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.monarchcoffee.com/monarch-journal/kona-coffee-special-microclimate</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a7b9dd4275d0c170378ea/1621890993073-65Z7X7BY9BCUZZB6IY14/new%2Bcherries.jpg</image:loc>
      <image:title>Monarch Journal - Why is Kona Coffee Special - Make it stand out</image:title>
      <image:caption>Coffee cherry fruit at various stages of ripeness.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a7b9dd4275d0c170378ea/1624498306092-LI6S68ZYN1DDS0ZWW2IA/IMG_3069.jpg</image:loc>
      <image:title>Monarch Journal - Why is Kona Coffee Special - Make it stand out</image:title>
      <image:caption>Afternoon clouds rolling off Hualalai</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a7b9dd4275d0c170378ea/1608750772719-IH1M8YU61A41SBIC7C9G/Photo+Oct+19%2C+9+32+58+AM.jpg</image:loc>
      <image:title>Monarch Journal - Why is Kona Coffee Special - Make it stand out</image:title>
      <image:caption>Taste of Hawai’i in a cup</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.monarchcoffee.com/monarch-journal/tag/Harvest+%26+Processing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.monarchcoffee.com/monarch-journal/tag/Ode+to+Farm+Hand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.monarchcoffee.com/monarch-journal/tag/harvest</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
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    <loc>https://www.monarchcoffee.com/gesha-geisha-coffee-growers-coffee-roasters-hawaii</loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a7b9dd4275d0c170378ea/1608756323072-Q7OV0UUR9MGDRKQARO4R/DSCN0001.jpg</image:loc>
      <image:title>The Migration of Gesha Coffee into Hawaii - Gesha in Quarantine</image:title>
      <image:caption>The Gesha coffee seeds arrived at the Hawaii State Department of Agriculture on April 1, 2010 and less than two weeks later we started our year-long grow out at the plant quarantine office in Kahului. There were extensive guidelines that needed to be followed to ensure that no outside pests or contamination were brought into the islands with the seeds. The grow-out room was surrounded by a water moat and had two airlock doors, we had tray cells for 400 trees and, after adding mist irrigation, grow lights and a time lapse camera, we began the controlled process of growing our new Gesha coffee.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a7b9dd4275d0c170378ea/1608756008326-F8Y0UO3U0PQ2EEORVQDH/IMG_4898.jpg</image:loc>
      <image:title>The Migration of Gesha Coffee into Hawaii</image:title>
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    <image:image>
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      <image:title>The Migration of Gesha Coffee into Hawaii</image:title>
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    <image:image>
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      <image:title>The Migration of Gesha Coffee into Hawaii</image:title>
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    <image:image>
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      <image:title>The Migration of Gesha Coffee into Hawaii - Present Day</image:title>
      <image:caption>We currently have approximately 6000 productive trees at our Monarch Coffee Farm and we have wrapped up our 4th harvest season. Also, in 2018, our Pacamara coffee was planted and in 2020 we had our first production crop. We can’t wait to see what the future holds!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a7b9dd4275d0c170378ea/1609188707712-GTS01KRSLRRWT9GRDPHV/gesha.jpg</image:loc>
      <image:title>The Migration of Gesha Coffee into Hawaii - “Gesha” or “Geisha”</image:title>
      <image:caption>“Stop Calling It “Geisha” Already” - Is the title of the article written by sprudge.com. We recommend reading this piece for further gesha education!</image:caption>
    </image:image>
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      <image:title>Contact</image:title>
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    <loc>https://www.monarchcoffee.com/our-farm-family-run-coffee-company-hawaii</loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a7b9dd4275d0c170378ea/1607588925282-V77RN0N4HLY22UGNQO9F/Photo+Jun+12%2C+9+30+38+PM.jpg</image:loc>
      <image:title>Our Farm - Our Farm</image:title>
      <image:caption>Monarch Coffee is located on the cool slopes of Hualālai, in the Kona District of the Big Island of Hawaii. This famous, 20-mile stretch of land is the only place in the United States where authentic, gourmet 100% Kona coffee is grown and cultivated. We love our rural community of Holualoa, a slow-paced town that has maintained all the richness of Old Hawaii, and we are blessed with a beautiful climate. The tropical morning sun shines brightly on our farm, yet the afternoon cloud cover provides cool, misty shade and the perfect conditions for our coffee to flourish in nutrient-rich volcanic soil. So, what does our specific location mean for your morning cup of coffee? Differentiating between “Hawaiian” coffee and “100% Kona” coffee isn’t always easy at first glance, but take a sip of the real deal and you’ll quickly understand why 100% Kona coffee is famous across the world! The delicate but flavorful taste and rich aroma will set it apart from the crowd. In addition to being situated in the only region of Hawaii that produces 100% Kona coffee, Monarch Coffee has the ideal growing conditions and unique farm-to-cup coffee processing that yields a delicious cup of coffee, with flavor to be enjoyed and savored every time.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a7b9dd4275d0c170378ea/1607588820803-3A8TMQLT5UW2SXFR903W/Photo%2BMar%2B18%252C%2B6%2B26%2B52%2BPM.jpg</image:loc>
      <image:title>Our Farm - Sustainability</image:title>
      <image:caption>Our commitment to sustainability comes from a marriage of modern sensibilities and ancient tradition. Thanks to modern environmental practices, we know how toxic irresponsible farming practices can be for the ecosystem and anyone consuming crops grown with them. But taking care of the land you work on isn’t a new idea—it’s a concept that is deeply embedded in Hawaiian culture. It is our aim to be good stewards of our piece of the Island—and to give back as much as we take.</image:caption>
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  <url>
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    <lastmod>2025-08-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a7b9dd4275d0c170378ea/72efeb4e-5a7d-4e4a-8d30-7660cf06fe34/MCF1-423.jpg</image:loc>
      <image:title>Our Story - Our Story</image:title>
      <image:caption>From Kona Roots to a Collective Vision We never set out to build a coffee empire; we just wanted to grow great coffee, serve our community, and build a meaningful life around something we loved. For years, that meant working side-by-side with family on the slopes of Hualālai. What began as a small, family-operated farm became a name known for excellence, producing award-winning coffees, pioneering post-harvest processing methods, and drawing in visitors from all over the world to experience it firsthand. Behind the scenes, it was a family legacy in motion, built on passion, grit, and the belief that great coffee starts with care. When our parents, Greg and Susy Stille, retired, they passed the torch with grace, having laid a foundation of excellence we’re forever grateful for. With their blessing, we took a step back to dream about what Monarch could become in its next season: a space not only to grow coffee, but to grow ideas, community, and connection. Monarch Coffee Collective is our way of honoring the past while doing our part to be better, do better, and help others do the same.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a7b9dd4275d0c170378ea/e6c85168-d6dc-4f73-9579-b808425e489d/DSC05561+%281%29.jpg</image:loc>
      <image:title>Our Story - Introducing Monarch Coffee Collective</image:title>
      <image:caption>Monarch Coffee Collective is the next chapter in our story, a shift from farming full-time to building something bigger than a single place or product. We still have our hands in the soil, continuing to steward the crop at Monarch Estate with the help of a trusted team of agronomists and farmworkers. But we’ve moved our roasting operations to the Pacific Northwest, where our new HQ in Salem gives us the space to innovate, host, teach, and conspire to the success of others. The word collective isn’t just a rebrand. It’s a reflection of what we believe: That better coffee comes from better systems. That producers deserve support beyond the harvest. And that we’re all stronger when we grow together.</image:caption>
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    <image:image>
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      <image:title>Our Story - A Coffee That Changed Everything</image:title>
      <image:caption>In 2018, we submitted our coffee to the Hawaii Coffee Association’s annual cupping competition for the very first time. Over 100 farms from across the islands participated, but it was our washed Gesha from Monarch Estate that took home Grand Champion, First Place, with our pulp natural Gesha also earning a Top 3 placement. It was a defining moment for our farm. A quiet affirmation that the care we poured into the details, from the variety choice to selective picking and innovative processing, was worth it. That same Gesha has gone on to become our signature coffee: elegant, expressive, and grown with intention on the slopes of Hualālai. We’ve continued to earn top scores for our Gesha and Pacamara coffees in the years since, but perhaps more meaningful is how our role in the industry has evolved. In 2025, instead of entering the competition, Abby served as Chairperson of the 16th Annual State of Hawaii Cupping Competition, working to bring a fresh perspective and meaningful change to how Hawaii coffee is evaluated and celebrated. With the introduction of international judges, national sponsorship from ROASTRONIX Houston, and the use of Tastify cupping software, the competition took a bold step toward the future. Because excellence isn’t just about winning-it’s about raising the bar for everyone.</image:caption>
    </image:image>
  </url>
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      <image:title>Green Bean Sample Request</image:title>
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      <image:title>Monarch Coffee Camp - An Immersive Coffee Experience - Coffee Harvest.</image:title>
      <image:caption>Wake up to the beautiful sunrise peeking over the volcano to a fresh cup of coffee and be ready to strap on a picking basket and join our farm manager in picking ripe coffee cherry fruit from our Gesha and Pacamara coffee trees. You will learn about fruit density, sugar content, various stages of ripening, and how it all affects the quality of the final cup.</image:caption>
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    <image:image>
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      <image:title>Monarch Coffee Camp - An Immersive Coffee Experience - Coffee Processing.</image:title>
      <image:caption>Each stage of producing specialty coffee takes utmost care and attention to detail. After the coffee fruit is picked, this stage is called pre/post-harvest production. This the when the producer decides the best way to process his harvest. Washed. Semi-Washed or natural. Plan to get a little wet during this phase as you experience the coffee processing stage with our on-site pre/post-harvesting lead and CQI-certified Qprocessor.</image:caption>
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      <image:title>Monarch Coffee Camp - An Immersive Coffee Experience - Cupping Coffee.</image:title>
      <image:caption>Cupping coffee is the practice of evaluating coffees for fragrance aroma flavor acidity body mouthfeel. This is done by emersion brewing in a soup-style bowl and tasting with a spoon. Throughout your adventure, you will have the opportunity to cup a plethora of coffees using your supertaster skills. Guided by our two CQI Qgraders, coffee enthusiasts’ will get a chance to overload their sensories while of all you coffee professionals, you’ll thoroughly enjoy the complexities of these coffees.</image:caption>
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      <image:title>Monarch Coffee Camp - An Immersive Coffee Experience - “We love the rich heritage of coffee growing and processing here in the Islands. We look forward to sharing our labor of love with you”</image:title>
      <image:caption>-Greg and Sal</image:caption>
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